GEO Week 2019 Industry Track Program

The Industry Track program will run from Tuesday 5 November to Thursday 7 November of GEO Week 2019, aligning with the GEO Plenary sessions and preceding the GEO Ministerial Summit.

Your registration to the Industry Track will include access to the GEO Week 2019 Exhibition, the GEO Week 2019 Side Event program and the EO Industry Platform,

  • The GEO Week 2019 Exhibition will host a wide range of Earth observation innovators from around the world showcasing the latest in Earth observation data and technology.
  • The GEO Week Side Event program will take place on Monday 4 and Tuesday 5 November. This diverse and extensive collection of Earth observation discussions will be a great opportunity to gain a more detailed understanding on key issues and activities influencing the development of the global Earth observation sector. More information on the 15 Key Side Events and 25 Targeted Side Events can be found at www.earthobservations. org/geoweek19
  • The EO Industry Platform which will facilitate an additional opportunity for participants to hear presentations organised on a thematic basis that highlight new ideas and capabilities, provide updates about cutting edge technology and their applications, and raise topical issues for discussion.

Monday 4 November 2019

1730-1900: GEO Week 2019 Welcome Reception (Exhibition area)

Sponsored by the ACT Government, the Welcome Reception will take place in the GEO Week 2019 Exhibition which will be host to a wide range of Earth observation innovators from around the world showcasing the latest in Earth observation data and technology. Alongside Members and Participating Organizations, companies from the space, spatial and tech industries will come together with innovators working on new technologies ripe for commercialisation.

Tuesday 5 November 2019

1330-1715: Australia-Europe Industry Showcase and Melbourne Cup – LIVE! (Royal Theatre)

Led by FrontierSI and the European Association of Remote Sensing Companies (EARSC), this session will present some of the most exciting developments by European and Australian industry in remote sensing. It will be an opportunity for business-to-business interaction and to learn more about companies, capabilities and activities occurring in these regions.

Opening Address
  • Kamil Kiljanski – Head of Space Data for Societal Challenges and Growth, European Commission
  • Geoff Sawyer – Secretary General, EARSC
  • Graeme Kernich – CEO, FrontierSI
  • Nuno Catarino - Divison Head and Senior Project Manager, Deimos
  • Fabio Volpe – Head of Optical and Hyperspectral Applications, e-GEOS
  • Massimo Comparini – CEO, e-GEOS
  • Tom Farrow – Senior Sales Executive, Planet
  • Sven Gilliams – Agricultural Applications Team Leader, VITO
  • Peter Hauskencht – Chief Scientist, Earth-i
  • Jasmine Muir – Geospatial Team Manager, Astron
  • Ciaran O’Gorman – Board Director, DataFarming
  • Abraham Robertson – Director and Co-Founder, Birdi
  • Anthony Willmott – CEO, Digital Agriculture Services
  • Anastasia Volkova – CEO, FluroSat

The format of the workshop will involve discussion, rapid-fire pitches and networking. The focus will be on uncovering complimentary applications and activities in the European and Australian regions, opening the room for collaboration, deepening the understanding of the markets where companies are active, and having an update of the most novel developments.

Do not miss the AU-EU Melbourne Cup GEO Competition!

While focusing on Australia and Europe, this session is open to all GEO participants and will include a free networking event with drinks and nibbles to watch Australia’s biggest horse race, the Melbourne Cup, including prizes for the participants!

Wednesday 6 November 2019

900-930: Industry Track Welcome and Keynote Address (Bradman Theatre)

Industry Track participants will be welcomed to GEO Week 2019 and then keynote speakers will set the scene for discussions by drawing out the issues and opportunities in the global Earth observation industry, providing insight for greater cooperation and industry growth in a rapidly evolving sector.

Opening address
  • Anthony Murfett, Deputy Head of the Australian Space Agency
  • James Johnson, Chief Executive Officer of Geoscience Australia
  • Rebecca Moore, Director of Earth Outreach, Google Earth Engine

930-1030: Leadership Dialogue – Industry and GEO (Bradman Theatre)

Led by the Space Industry Association of Australia (SIAA) and Earth Observation Australia (EOA), this session will be a forum for leaders within the global EO community to exchange views and opinions on the future demands and potential solutions facing this ever changing industry. Crucial to the success of this session will be input from the GEO user community identifying the obstacles, challenges and future demands of EO and the potential solutions envisioned by academia and potentially delivered by industry.

MC: Rod Drury – Lockheed Martin & Chair, Space Industry Association of Australia

Discussion Panel #1

‘Are new Earth observation technologies going to help industry address GEO objectives?’

  • Alexis McIntyre - Department of Environment and Energy (Moderator)
  • Marya Andrepont - Director, Space Security & Communications, Advanced Technology Center, Lockheed Martin Space
  • Argie Kavvada - Director, EO4SDG
  • Bart De Lathouwer – President, Open Data Consortium
  • Mark Ramsey – General Manager, Sitael Australia
  • Geoff Sawyer – Secretary General, EARSC
  • Thomas Pfister - Airbus Australia
  • Andrew Zolli – Vice President International Impacts, Planet
1030-1100: Morning Break
(tea and coffee provided in the Exhibition area)

Sponsored by

1100-1200: Leadership Dialogue – Industry and GEO (Bradman Theatre)

Discussion Panel #2

‘Towards a global digital ecosystem for the environment: addressing GEO objectives while building Earth observation industry capabilities and revenue. What are the roles for citizens, governments, the private sector and intergovernmental organizations in collecting, sharing and processing data to create analytical insights and information?’

  • Stuart Phinn – Earth Observation Australia (Moderator)
  • Fabio Volpe – Head of Optical and Hyperspectral Applications, e-GEOS
  • Massimo Comparini – CEO, e-GEOS
  • Angelica Gutierrez – International Hydrology Lead, National Oceanic and Atmospheric Administration
  • Andiswa Milsa – Managing Director Earth Observation, South African Space Agency
  • Rebecca Moore – Director, Google Earth Engine
  • Albert Momo – Institutional Business Development Director, Trimble
  • Jasmine Muir – Geospatial Team Manager, Astron
  • Ben Thurgood – Senior Manager Solution Architecture, AWS

1200-1300: Town Hall Discussion (Bradman Theatre)

  • Laura Kostanski – Studio Lead, ThinkPlace

The Town Hall discussion is an opportunity for the broader EO community to be heard on a variety of issues important to them, including observations and data, GEO’s approach to Sustainable Development Goals (SDGs), transparency and governance, and other topics of interest. A professional facilitator will ensure all participants have an opportunity to be heard and the outcomes of this discussion will be reported to the GEO Plenary the following day.

1300-1400: Lunch Break
(lunch will be provided in the Exhibition area)

1400-1530: End User Forum – panel session (Bradman Theatre)

Facilitated by FrontierSI, this session of the Industry Track will be centred on the end users and customers for EO. What are their needs? How do I better design my solution to make it truly useful?

In this panel session, end-users will take the stage as we hear directly from key representatives of the Agriculture, Mining, Aquaculture, International Development Aid and Banking sectors. We will uncover their pressing problems and needs, and attendees will have the opportunity to ask questions live.

Panel speakers
  • Steven Gill – General Manager, Maxima Pearling
  • Carrie Stokes - Chief Geographer, USAID
  • Charles Vuillier - Technology Manager, Mine Sustainability, Mincore
  • Ciaran O’Gorman – Group Manager, Innovation, Ruralco Holdings Limited
  • Garry Gale – Former Head of Agribusiness Development, NAB
  • Ed Haverkamp, Location Engineering Manager, Insurance Australia Group (IAG)

The session recognises that the growth of the EO industry globally will be driven by focusing on solving real end user problems; and it will consider current and potential markets for EO products and services from the end user perspective.

1530-1600: Afternoon Break
(tea and coffee provided in the Exhibition area)

1600-1800: Understanding EO End Users: Design Thinking 101 (Fitzroy Room)

This session will be an expert-delivered training session on Design Thinking, aimed at helping companies better connect with their users, to understand their problems and to create better products and services as a result.

Coordinated by FrontierSI, the session will build on the discussions from the “End User Forum”. Participants will have the opportunity to use some of the previously uncovered real end-user problems as examples to test new discovery research capabilities, tools and methods for collaboration and problem solving. A focus will be uncovering how the market for EO products and services can be widened by understanding and deploying new skills and frameworks, better defining user problems and tailoring product offerings.

  • Laura Kostanski – Studio Lead, ThinkPlace

This session will be delivered as a collaborative workshop and has limited places available.

1900-2200: GEO Gala Dinner (National Arboretum) – invitation only event

The GEO Gala Dinner will be held at the National Arboretum with spectacular views across Canberra and will be the social highlight of GEO Week 2019! Part of the official program for the evening will be an awards ceremony recognising the significant contributions of individuals and groups to the furthering of GEO objectives.

Thursday 7 November 2019

730-830: GEO Week Ministerial Breakfast (Hyatt Hotel) – invitation only event

Hosted by CSIRO, Australia’s national science agency, this breakfast will be an opportunity for Ministers attending the Summit to hear about Australia’s emerging space industry, find out more about CSIRO’s Earth observation activities, and consider opportunities for cooperation on global challenges where the EO public and private sectors can play a key role.

900-1100: Earth Observation 2.0 (Torrens-Swan Room)

As part of the Industry Track, CSIRO will host an EO Innovation workshop for the Startup and SMME community to engage with those in government and industry that seek novel Earth observation-enabled digital products. The workshop will also facilitate networking with leading industry leaders from the tech, space and geospatial ecosystems and the EO Community.

  • Ian Burke – Director Strategic International Programs, Maxar
  • Steven Kopp – Program Manager, ESRI
  • Grega Milcinski – CEO, Sinergise
  • Rebecca Moore – Director of Earth Outreach, Google Earth Engine
  • Daniel Wicks – Head of Earth Observations, UK Catapult
  • Rob Woodcock– Senior Prinicipal Research Consultant, CSIRO
Key topics to be covered include:
  • Harmonised, multi-sensor satellite observational platforms
  • Integration of in situ datasets and satellite observations
  • Novel approaches to processing petabyte-scale datasets and deriving information products and services (including Machine Learning and Artificial Intelligence)
  • Unique combinations of existing and new technologies to deliver bespoke down-stream, location-based user services with a focus on support to GEO objectives and activities

The first session will feature quick fire ‘elevator pitches’ from several EO Big Data platform providers showcasing their technology and how it helps to addresses the challenges facing GEO and society globally. Presenters include: CSIRO (EASI), ESRI, Google Earth Engine, Maxar, Satellite Applications Catapult and Sinergise.

110-1130: Morning Break
(tea and coffee provided in the Exhibition area)

1130-1230: Earth Observation 2.0 (Torrens-Swan Room)

Time to experience the platforms! Interactive live demonstrations with Q&A by EO Big Data players in a small group format with a rotation every 15 minutes. Platforms and presenters:

  • Google Earth Engine (Rebecca Moore, Google Earth Engine)
  • Earth Analytics Science and Innovation (EASI) Hub (Robert Woodcock, CSIRO)
  • ArcGIS (Steve Kopp, Esri)
  • GBDX Platform (Ian Burke, Maxar)
  • CEMS (Dan Wicks, Satellite Applications Catapult)
  • Sinergise/Sentinel Hub (Grega Milcinski, Sinergise) (remotely)

This session aims to stimulate discussion and interaction between some existing platform leaders and the larger GEO audience (Industry Track participants, GEO members, SMMEs EO data players, etc.). A final wrapping session will conclude the workshop, and should facilitate further networking opportunities.

1230-1400: Lunch Break
(lunch will be provided in the Exhibition area)

1400-1530: Asia-Oceania Industry @ GEO (Bradman Theatre)

Facilitated by FrontierSI, this lively session is an opportunity to better understand the rich earth observation capabilities across the Asia-Oceania (A-O) region, get familiar with companies and expertise, current and potential markets, experiences, challenges, opportunities, and approaches to doing business.

Opening address
  • Julianne Merriman – Competitiveness and Business Engagement Branch Head, Department of Foreign Affairs and Trade
  • Sebastian Chaoui – CEO, Arlula
  • Nathan Eaton – Director of Services, NGIS
  • Hiro Mori – Business Development, Nomura Research Institute
  • Brian Nicholls – Executive Director, AAM Group
  • Kate Rickersey – Managing Director, Land Equity International
  • Yasu Yamazaki – CEO, AxelSpace

The session will include an overview of the Earth observation industry in the A-O region, followed by a lively panel debate highlighting the pros and cons of industry involvement on EO activities in different parts of the A-O region. Participants can expect to gain an increased awareness of the market and detailed insights around business opportunities in the A-O region.

1400-1530: Development Finance and Co-Investing (Menzies Theatre)

This session seeks an open and casual dialogue around the realities of seeking development finance to support your projects. Topics discussed will include how development bank funding is accessed, how programs are being structured to support private sector, and what works (and what doesn’t) when approaching organisations for development finance.

  • Zaffar Sadiq Mohammed-Ghouse – Executive Director, Spatial Vision (Chair)
  • Abhineet Jain – Global Business Development, Maxar
  • Greg Scott – Inter-Regional Adviser GGIM, UN Statistics Division
  • Carrie Stokes - Chief Geographer, USAID
  • Shereen Zorba – Head of the Secretariat, UN Science Policy Business Forum on the Environment

Participants will have the opportunity to consider different attitudes towards technology and technology development and can expect to gain an increased understanding of how the commercial sector can engage with development bank funded activities.

1530-1600: Afternoon Break
(tea and coffee provided in the Exhibition area)

1600-1645: Industry Track Closing Session (Bradman Theatre)

Incorporating observations from both industry and the GEO community, this closing session will summarise the key points from the discussions during the week and highlight a positive way forward for further deepening the links between the commercial EO sector and GEO.

The Industry Track will be closed with a presentation on GEO Week 2020 and the opportunities for industry to be involved.